October 31, 2023

How to Start a Business in Manhattan Beach in 2024?

Are you considering starting your own business in Manhattan Beach in 2024? Depend on the researches in 2020, there is more than 35.000 residents, the assessed value is nearly $18 billion, more than 5000 business establish in each year and the median household income is $153.500. As you can see from the results, you will face with lots of new startups and you will need a consistent strategy to take the right steps. This short guide will navigate you starting a new business in beautiful Manhattan Beach confidently.

Identify Your Target Market

Before taking action for your new startup, it is significant to identify and understand your target market with details. As we shared basic informatin above, you can do some research about the facts on Manhattan Beach environment. This comprehensive result will encougrage you to make suitable decisions regarding the services or products you are going to offer. As a consequence, you can prepare a strategy for pricing and marketing activities for go-to-market process.

You need to know the habits, the specific details about the target consumer / customers for building the right strategy for your business. Each segment has unique needs / habits and expactations you can cover, you need to assess these details carefully. For building a right strategy, you need to take consider your target market, financials / budget, mission and vision of your business.

Register Your Business

After creating your draft strategy for achieving success, it's time to take the next step and register for your business. In California, you have to register your business with the Secretary of State's Office. You should consider the complience and legal requirements for registering a business in California. This process can be time consuming, so you need to do some research before applying to Secretary of State's Office and find an experienced lawyer and business consultant if available. These people / teams can navigate you take the right actions in this stage. A competent lawyer can provide valuable support in drafting a business plan to attract potential investors and securing necessary funding to reach your goals. A business consultant can help you about your brand perspective, go to market strategies and building a network with potential partners.

Choose a Location

For choosing a location for your new business, you should consider some factors. These are;

• Proximity to city centre

• Potential traffic

• Public transportation options

• Accessibility for clients and team members

After people started to pay attention their working models, there are various options to choose in Manhattan Beach. You can prefer a coworking space if you want to work in a shared office with like minded people. If you want some privacy, you can choose dedicated desk membership. If you already have a team or a fast growing company, you can rent a private office space for your business. These options offer you a unique work environment with like minded people, you may share your ideas with other experts and turn an idea into reality.

Build Your Team

Depend on your business strategy it is time to take actions for your potential colleagues. When starting a new business, you need to take account your budget, your goals and marketing strategys to accomplish your target. You can consider hiring dedicated employees which increases the overhead costs or you can think of finding reliable contractors or freelances for your business. With the vibrant community of Manhattan Beach, it will be easy to find talented people in their fields such as marketing, finance, administration and human resources. To find these experts, you may consider attending to the networking events in coworking spaces, you will find a unique work environment in these workspaces.

Market Your Business

Now, you have planned every major step to kickstart your business. It's time to taking actions about your marketing strategy to find reliable consumers / customers / clients for your business. After identifying your target market, you can hire marketing consultants to create a brand awareness and spending the right amount to relevant marketing activity. You can take actions on;

• Social media

• Public relations

• Website

• Digital marketing such as Google ads, Meta ads

• SEO strategy and content creation

We all know that, a small team can't handle all these marketing activities but with choosing useful softwares or tools for marketing, you can track and create reports for your marketing efforts.

In addition to digital marketing, we suggest you to invest on the power of traditional print ads. Design eye-catching advertisements that includes your brand's strengt and message, lastly place them strategically in local publications. This will help you reach the residents and visitors of Manhattan Beach.


Manhattan Beach is a city in Los Angeles County and it's among the 100 top business communities in California. For most entrepreneur, establishing a company in Manhattan Beach really hard in different aspects. The city offers investors a reliable local economy as well as closeness to large metropolitan areas. We hope that our short guide navigates you to take the right steps for your new business.

Return to Unità Blog Home Page